At 777pub, we understand that your personal information is exactly that — personal. This Privacy Policy explains in plain terms what data 777pub collects from Pakistani players, why we collect it, how it is used and protected, who we share it with, and what rights you have over your own information. This document forms part of your legal agreement with 777pub and should be read alongside our Terms & Conditions.
Before reading the full legal text below, here is a plain-English summary of the six most important things 777pub commits to when it comes to your data.
777pub does not sell, rent, or trade your personal information to any third party for marketing, commercial, or any other purpose. Your data is yours. 777pub processes it only for the legitimate purposes described in this Privacy Policy.
Every data transmission between your device and the 777pub platform is encrypted using industry-standard 256-bit SSL/TLS technology. Your login credentials, payment information, and personal details travel through an encrypted channel that cannot be intercepted by third parties on the network.
You have the right to access, correct, export, or request deletion of your personal data at any time by contacting 777pub support. We will process all data rights requests within 30 days of receipt. Your rights are described in full in Section 10 of this Privacy Policy.
777pub collects only the personal data that is strictly necessary for the purposes identified in this Policy. We do not build profiles of your browsing habits beyond what is needed to deliver and improve the 777pub service, comply with our legal obligations, and keep your account secure.
777pub operates under an international gaming license that imposes legally binding data protection obligations. All data processing at 777pub is governed by the requirements of that license, which include mandatory data security standards, breach notification obligations, and player data rights protections.
777pub does not hold your personal data indefinitely. Specific retention periods apply to each category of data, as set out in Section 9 of this Policy. When the applicable retention period expires, your data is securely deleted or anonymised in accordance with our data destruction procedures.
The data controller responsible for your personal data is the operator of the 777pub platform, which operates the website at 777pub.lol and all associated applications and services under a valid international gaming license. When this Privacy Policy refers to "777pub," "we," "us," or "our," it refers to this data controller.
As data controller, 777pub determines the purposes and means by which your personal data is processed. 777pub is subject to the data protection requirements imposed by its international gaming license, which include player data rights protections, mandatory security standards, and breach notification obligations to the relevant regulatory authority.
Questions relating to this Privacy Policy or 777pub's data processing activities may be directed to the 777pub Data Protection contact at [email protected]. Please include "Data Privacy" in the subject line of your email to ensure prompt routing to the appropriate team.
777pub collects the following categories of personal data from players. The specific data collected depends on the nature of your interaction with the 777pub platform:
777pub collects your personal data through the following channels and mechanisms:
The majority of data 777pub holds about you is provided directly by you — during account registration, during KYC verification, when you make a deposit or withdrawal request, when you contact 777pub support, and when you update your account settings or responsible gaming preferences. You are always in control of what information you choose to provide, subject to the minimum requirements for account operation described in our Terms and Conditions.
When you use the 777pub platform, certain technical and activity data is collected automatically by our systems. This includes your IP address, device type, browser details, session duration, and game activity records. This automatic collection is a standard and necessary feature of web-based platforms and cannot be individually disabled without preventing access to the 777pub service.
777pub may receive data about you from the following categories of third-party service providers:
777pub uses your personal data for the following specific purposes. Each purpose is identified with the legal basis that justifies the processing (see Section 5 for a description of legal bases):
| Purpose | Data Categories Used | Legal Basis |
|---|---|---|
| Account registration and maintenance | Identity, Contact, Account | Contract performance |
| Identity verification (KYC) and age verification | Identity, CNIC/Passport | Legal obligation; Legitimate interests |
| Processing deposits and withdrawals | Account, Transaction | Contract performance |
| Delivering casino and sportsbook services | Account, Gaming Activity | Contract performance |
| Calculating and awarding bonuses | Account, Transaction, Gaming Activity | Contract performance |
| Customer support and dispute resolution | Identity, Account, Communications | Contract performance; Legal obligation |
| Fraud detection and prevention | Technical, Account, Transaction | Legitimate interests; Legal obligation |
| Anti-money laundering (AML) compliance | Identity, Transaction, Account | Legal obligation |
| Responsible gaming monitoring and tool provision | Gaming Activity, Account, Communications | Legal obligation; Legitimate interests |
| Platform security and access control | Technical, Account | Legitimate interests |
| Sending transactional communications (e.g., OTP, withdrawal confirmations) | Contact, Account | Contract performance |
| Sending promotional communications (with consent) | Contact, Account | Consent |
| Platform analytics and service improvement | Technical, Gaming Activity (anonymised or pseudonymised) | Legitimate interests |
| Regulatory reporting and licensing compliance | Identity, Account, Transaction, Gaming Activity | Legal obligation |
Under applicable data protection law, 777pub is required to identify a valid legal basis for each category of data processing activity. The following legal bases apply to 777pub's processing activities:
777pub does not sell your personal data to any third party under any circumstances. We share your personal data only in the following limited circumstances, and only with parties that are contractually required to protect it:
777pub shares personal data with the following categories of service providers who process data on our behalf, under written data processing agreements that require them to maintain security standards equivalent to 777pub's own:
777pub may disclose your personal data to regulatory authorities, law enforcement agencies, or courts where required to do so by applicable law, by our gaming license obligations, or by a valid legal order. In particular, 777pub is subject to mandatory reporting obligations under anti-money laundering regulations and must report certain suspicious transaction activity to the appropriate authorities.
In the event of a merger, acquisition, restructuring, or sale of all or part of 777pub's business, your personal data may be transferred to the acquiring entity as part of the transaction. 777pub will provide notice to affected players prior to any such transfer and will ensure that the recipient entity is bound by privacy obligations at least equivalent to those set out in this Privacy Policy.
777pub operates an international platform and, as a consequence, your personal data may be processed in countries outside Pakistan. This may include transfers to the jurisdiction where 777pub's gaming license is held, where platform infrastructure is hosted, and where service providers operate.
Where personal data is transferred outside Pakistan or the jurisdiction of 777pub's primary data processing operations, 777pub ensures that appropriate safeguards are in place to protect the data at the destination, including contractual data protection clauses with receiving entities and, where applicable, reliance on the adequacy of the receiving jurisdiction's data protection framework.
777pub uses cookies and similar tracking technologies on its platform. Cookies are small data files stored on your device that allow the 777pub platform to recognise your device, maintain your session, and remember certain preferences. The following categories of cookies are used on the 777pub platform:
These cookies are essential for the 777pub platform to function and cannot be disabled. They include:
Without these cookies, it is not technically possible to maintain your logged-in state, process wagers, or display your account balance. These cookies expire at the end of your browser session or, if you elect "Keep Me Signed In," after 30 days.
These cookies remember your preferences and settings to provide a better experience on the 777pub platform:
777pub uses privacy-respecting analytics tools to understand how players use the platform — which pages are visited most frequently, where players encounter difficulties, and which features generate the most engagement. This data is used in pseudonymised or aggregated form to improve the 777pub service. You may opt out of analytics cookies by updating your cookie preferences in your account settings.
You may manage cookies through your browser settings at any time. Disabling strictly necessary cookies will prevent you from using the 777pub platform. Disabling functional or analytics cookies will not prevent platform use but may affect your experience. Most modern browsers (Chrome, Firefox, Safari, Edge) allow you to view, delete, and block cookies through the browser privacy settings.
777pub retains your personal data only for as long as is necessary to fulfil the purposes identified in this Privacy Policy, to comply with applicable legal and regulatory retention obligations, or to defend against legal claims. The following retention periods apply:
| Data Category | Retention Period | Reason |
|---|---|---|
| Account registration data | Duration of account + 5 years post-closure | Gaming license requirement; AML compliance |
| KYC identity documents (CNIC, passport) | Duration of account + 5 years post-closure | Regulatory and legal obligation |
| Transaction records (deposits, withdrawals) | Duration of account + 7 years post-closure | AML regulations; Financial record-keeping |
| Game session data and betting history | Duration of account + 3 years post-closure | Gaming license audit requirements |
| Customer support communications | 3 years from the date of the communication | Dispute resolution; Quality assurance |
| Technical & device data (logs) | 13 months from collection | Security monitoring; Fraud investigation |
| Marketing consent records | Until consent is withdrawn + 3 years | Proof of consent |
| Self-exclusion records | Duration of exclusion + 5 years | Responsible gaming obligation; Re-registration prevention |
Upon expiry of the applicable retention period, 777pub will securely delete or irreversibly anonymise your personal data. Anonymised data (which cannot be re-linked to you) may be retained for statistical and research purposes without time limit.
As a 777pub player, you have the following rights in relation to your personal data. These rights may be exercised at any time by contacting 777pub at [email protected] with the subject line "Data Rights Request — [Your Player ID]":
You have the right to request a copy of all personal data 777pub holds about you. We will provide this in a structured, commonly used format within 30 days of receiving your request. This includes your account data, transaction history, game history, KYC documents submitted, and support communication records.
If any personal data 777pub holds about you is inaccurate or incomplete, you have the right to request correction. For most data — including contact information and address — you can update your details directly in your account settings. For identity document data, corrections require resubmission of valid documentation.
You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, where you have withdrawn consent (and no other legal basis applies), or where you object to processing and there are no overriding legitimate grounds. Please note that 777pub is legally obliged to retain certain data (particularly identity and transaction records) for defined periods regardless of deletion requests, as explained in Section 9.
You may request that 777pub restricts its processing of your personal data while the accuracy of the data is contested, while you exercise your right to object, or where the processing is unlawful but you prefer restriction to deletion. During a restriction period, 777pub may only store your data and may not process it for other purposes without your consent.
Where processing is based on your consent or on contract performance, you have the right to receive your personal data in a structured, machine-readable format and to request that 777pub transmits this data directly to another controller where technically feasible.
You have the right to object to processing carried out on the basis of legitimate interests where you believe your rights and interests outweigh those of 777pub. You also have an absolute right to object to processing of your personal data for direct marketing purposes at any time, without justification required.
Where 777pub processes your data on the basis of your consent — primarily for marketing communications — you may withdraw that consent at any time through your account communication preferences, or by contacting 777pub support. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.
777pub implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:
Despite these measures, no internet-based system can guarantee absolute security. You also have a responsibility to protect your account credentials and to notify 777pub promptly if you suspect any unauthorised access to your account.
The 777pub platform is strictly intended for persons aged 21 years and above. 21+ 777pub does not knowingly collect personal data from individuals under the age of 21. All accounts are subject to age verification during the KYC process, and accounts where the player is found to be under 21 will be immediately closed and all data deleted, with the exception of records required to be retained for regulatory purposes.
If you believe that a minor has registered an account on the 777pub platform or has provided personal data to 777pub, please contact us immediately at [email protected]. 777pub will investigate and take appropriate action, which will include permanent account closure, deletion of personal data to the extent permitted by regulatory obligations, and referral to relevant child protection resources as appropriate.
The 777pub platform may, from time to time, display links to third-party websites or services — for example, links to responsible gaming support organisations, payment processor information pages, or game provider websites. This Privacy Policy applies exclusively to the 777pub platform. Third-party websites operate under their own privacy policies, for which 777pub bears no responsibility. We encourage you to review the privacy policies of any third-party site you visit via a link from the 777pub platform.
777pub may update this Privacy Policy from time to time to reflect changes in our data processing practices, our service offerings, applicable law, or our gaming license requirements. When we make material changes to this Policy, we will:
We encourage you to review this Privacy Policy periodically to stay informed about how 777pub protects your personal data. Continued use of the 777pub platform following notification of a Privacy Policy update constitutes your acknowledgement of the updated Policy.
For any questions, concerns, or requests relating to this Privacy Policy or 777pub's data processing activities, please contact the 777pub data privacy team through the following channels:
256-bit encryption, zero data sales, and full player rights — 777pub is the secure, licensed choice for Pakistani casino and cricket betting players aged 21 and above.